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Los Angeles Sparks: Environmental Design
Year
2023
Typology
Environmental Design
Client
LA Sparks
Environmental Design: LA Sparks
In and out of house creative for the Los Angeles Sparks to highlight the team across Los Angeles through ad creative and within Crypto.com Arena for their walkthrough tunnel.
Inspiration was taken from the juxtaposition of LA grit and glitz, street art, and the fashion/make up industry in partnership with Urban Decay.
Interactive for Gamedays
For each game, Sparks themed posters were applied (and then removed) to create variety for the FITS experience. This was tied to brand activation with Urban Decay, and made the entrance for players unique each home game. This activation calls back to the street art of Los Angeles and the way walls get plastered with art and advertisements.
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