This is a collection of work that I have created for WBIR, Channel 10 News in Knoxville, Tennessee. WBIR is a TEGNA station and is currently the #1 station in the Knoxville market (59). 

IMAGE CAMPAIGNS
10 News Today: Morning :30

In addition to being involved with the shoot, I edited and created the text/motion graphics for this piece.

The goal was to show off a morning news show that still "had fun", as well as introducing Heather, who had just joined the morning news team.

WBIR Olympics :30

Created for the 2018 Winter Olympics, this is the first piece I worked on with WBIR. 

I helped shoot the "red coat" shots within the promo, as well as worked on the script.

WBIR App: Weather Notifications Spot

For this spot, I was tasked with creating the closing graphics for the piece. The goal was to follow TEGNA's color guidelines while still respecting the station's specific brand and colors.

In addition, I was involved with the pre-production process from idea storming to written script.

WBIR PM Team :30

This piece runs on select Comcast channels outside of Channel 10 and was created as a part of the May sweeps campaign.

 

I helped shoot both speaking pieces, as well as acted as a soundboard for clip selection.

Additionally, I provided feedback to help make the campaign more "attractive" to the 18-24 demographic.

WRITING EXAMPLES
2018 WBIR "SUPER STORIES" CAMPAIGN
SUPER STORIES :30

:30 Super Stories Script

 

W-B-I-R IS SHOWCASING THE LIVES OF INDIVIDUALS WHO ARE MAKING A DIFFERENCE IN EAST TENNESSEE.

 

THESE STORIES GIVE OUR COMMUNITY A CHANCE TO CONNECT WITH PEOPLE WHO ARE LIVING EVERY DAY STRAIGHT FROM THE HEART.

 

NOW IS YOUR CHANCE TO GET INVOLVED – VOTE FOR YOUR FAVORITE SUPER STORY AND THE WINNER WILL BE REVEALED DURING THE SUPER BOWL.

GO ONLINE AND VOTE FOR YOUR FAVORITE UNTIL JANUARY 29TH AT:

W-B-I-R-DOT-COM SLASH SUPER STORIES

SUPER STORIES :15

:15 Super Stories Script

 

W-B-I-R IS SHOWCASING THE LIVES OF INDIVIDUALS WHO ARE MAKING A DIFFERENCE IN EAST TENNESSEE.

 

GET INVOLVED! VOTE FOR YOUR FAVORITE SUPER STORY AND THE WINNER WILL BE REVEALED THE NIGHT OF THE SUPER BOWL.

 

VOTE FOR YOUR FAVORITE STORY UNTIL JANUARY 29TH AT W-B-I-R-DOT-COM SLASH SUPER STORIES.

THE WINNER WILL BE REVEALED THE NIGHT OF THE SUPER BOWL!

MOTION GRAPHICS
The City of Knoxville's Festival on the Fourth

Show graphics for the Festival on the Fourth.

To learn more about the process in producing this piece, check out the full project on my Behance HERE.

CURATED FOR SOCIAL

For the best viewing experience, click HERE.